Hi, I’m Carly.
I didn’t know I was sabotaging myself
I thought I was going for it. I thought I was doing all the right things.
And then, just as it was about to happen whatever “it” was that time I would mess it up. Not on purpose. Not because I didn’t want it. But because, underneath it all, I didn’t believe I was worth enough to actually have it.
I could not have told you that then. Back then, I would have told you I was ready. That I could handle it. But now I can see it so clearly. Every time I got close, something in me would just pull back.
I started on YouTube with no plan, no niche, just filming random videos. My audience told me I was good at fitness, so I became a personal trainer. I promised myself if I got fully booked, I would quit my corporate job at BMW and Mini. I did.
Then came the brand deals, the trips, the opportunities I never thought I would have. But instead of owning them, I felt guilty. Like they had made a mistake choosing me. Like I had been let into a party I was not invited to.
I’ve worked with global brands, created viral workouts, built digital platforms, and poured my soul into growing audiences & client portfolios.
Walking away from the things that were working
I stepped away from online personal training because I thought I had to have abs and be “on” all the time.
I stopped sharing travel because documenting it ruined living it.
I stopped sharing my van-life journey because I was more worried about “doing it right” than doing it my way.
I ended a YouTube Sexy Series that was thriving because my own relationships weren’t perfect.
I stopped sharing motherhood because I did not know how to value my boundaries without feeling like I was letting people down.
I self-published children’s books and told myself it meant I was not good enough for a publisher.
I launched an app but did not push it, convinced the timing was wrong.
I moved into coaching but still questioned why people chose me.
The quiet sabotage no one saw.
Sometimes it was small. Like not doing my hair or makeup before filming so that if someone did not like me, I could tell myself it was because I had not tried, instead of facing the fear that maybe even at my best, I would not be enough.
I did not value myself. I did not know what my time was worth. I did not know what I wanted to be known for. I did not know what actually made me show up. I did not know what made me jealous and what that jealousy was trying to tell me about what I wanted.
The shift
The moment I started valuing myself, everything changed.
When you know your worth, you stop settling. You stop taking scraps. You stop walking into rooms that drain you. You stop wondering if you are lucky to be there and start knowing you are there because you are meant to be.
Why I do what I do now
That is what I help women do. Some come for business growth. Some for a freedom-based life. Some for a better relationship. Some for a body they are proud of. But underneath, it is always the same thing. They want to learn their value so they can finally stop settling for less.
And I can help them, because I have lived it.
